Tag Archive: marketing strategy

How to Handle a Crisis Like the Un-Carrier T-Mobile

If you’re just waking up this morning and are a T-Mobile or Experian customer you’re in for quite the shock. According to multiple news reports, and confirmed by T-Mobile’s CEO John Legere himself, Experian (T-Mobile’s credit processing vendor) experienced a…
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Three Wins from Gatorade’s VR Campaign

In the world of sports, there have been few, if any, challengers to Gatorade’s throne that’s been built on electrolytes and a powerful marketing strategy. Powerade, Smartwater, and Vitamin Water might be alternative options to those looking to hydrate and…
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Taking Advantage of Dating Apps: Fallout’s Latest Campaign

Chivalry is dead. Or at least that’s the feeling many get when they look at the vast landscape of online dating platforms today. While some top dating websites, such as Match.com, offer extensive profiles and algorithms that they claim will…
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