Tag Archive: marketing strategy

Lagavulin and Nick Offerman Tell Us, Well Technically, Nothing About Marketing Strategy

In a :45 commercial spot for whiskey brand Lagavulin, funny-guy Nick Offerman—who is widely known for his role as Ron Swanson in the TV show Parks and Recreation—manages to say absolutely nothing, while making an important marketing lesson loud and…
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Speaking Millennial: Three Keys in Cultivating a Younger Consumer Base

For marketers of established brands, Millennialls are an exciting, and yet terrifying, target audience. First and foremost, it is now impossible to ignore their impact on markets across a number of industries. By many estimates, this generation—between 19-34 years old—is…
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A Comments Section Marketers Can Get Behind, Can You Digg It?

If you’re a digital marketer, chances are you’re familiar with the block-headed cartoon character, holding an equally blocky shovel. This little guy (or girl) is of course the famous icon of Digg—an online news aggregator that has roots which predate…
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