Tag Archive: content marketing

Lagavulin and Nick Offerman Tell Us, Well Technically, Nothing About Marketing Strategy

In a :45 commercial spot for whiskey brand Lagavulin, funny-guy Nick Offerman—who is widely known for his role as Ron Swanson in the TV show Parks and Recreation—manages to say absolutely nothing, while making an important marketing lesson loud and…
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Is 2016 the Content Marketing Election?

The last time we saw a Presidential Election that did not feature an incumbent was 2008, where Barack Obama knocked off John McCain to win the Oval Office. Many called that election the “social media election:” Facebook and Twitter were…
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A Comments Section Marketers Can Get Behind, Can You Digg It?

If you’re a digital marketer, chances are you’re familiar with the block-headed cartoon character, holding an equally blocky shovel. This little guy (or girl) is of course the famous icon of Digg—an online news aggregator that has roots which predate…
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