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Taking Advantage of Dating Apps: Fallout’s Latest Campaign

Chivalry is dead. Or at least that’s the feeling many get when they look at the vast landscape of online dating platforms today. While some top dating websites, such as Match.com, offer extensive profiles and algorithms that they claim will…
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Experiential Marketers: Capitalize on This Social Media Trend Now!

Before his career-altering injury and current legal troubles, Derrick Rose was widely regarded by Chicago Bulls fans as the second coming of Jordan (Michael Jordan, that is). At a lean and powerful 6 feet 3 inches, and coming from the…
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Mobile, Social, Email, and More: How to Increase Conversions Across All Platforms

Conversion rate optimization (CRO) can have a huge impact on your brand—and your bottom line. It’s a big undertaking that, when done correctly, can touch all platforms. A converged approach to CRO actually optimizes the optimization process. By tweaking marketing…
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