Author Archive: Sal Trifilio

Speaking Millennial: Three Keys in Cultivating a Younger Consumer Base

For marketers of established brands, Millennialls are an exciting, and yet terrifying, target audience. First and foremost, it is now impossible to ignore their impact on markets across a number of industries. By many estimates, this generation—between 19-34 years old—is…
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A Comments Section Marketers Can Get Behind, Can You Digg It?

If you’re a digital marketer, chances are you’re familiar with the block-headed cartoon character, holding an equally blocky shovel. This little guy (or girl) is of course the famous icon of Digg—an online news aggregator that has roots which predate…
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How to Handle a Crisis Like the Un-Carrier T-Mobile

If you’re just waking up this morning and are a T-Mobile or Experian customer you’re in for quite the shock. According to multiple news reports, and confirmed by T-Mobile’s CEO John Legere himself, Experian (T-Mobile’s credit processing vendor) experienced a…
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Three Wins from Gatorade’s VR Campaign

In the world of sports, there have been few, if any, challengers to Gatorade’s throne that’s been built on electrolytes and a powerful marketing strategy. Powerade, Smartwater, and Vitamin Water might be alternative options to those looking to hydrate and…
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