Author Archive: Chris Lucas

Chris is the vice president of marketing for Formstack. He is passionate about setting the vision for Formstack’s marketing and sales departments, as well as discovering new ways to drive web traffic and leads. Since starting at Formstack nearly seven years ago, Chris has worked to grow Formstack’s pay-per-click, SEO, public relations and social media efforts. He now focuses his time interweaving smart web marketing with overall product vision to build an ever-growing base. Prior to joining Formstack, Chris marketed to a wide variety of industries, including sporting goods, bio/pharmaceutical and high tech marketing.

How to Align Sales and Marketing Team Goals

A lot of companies struggle to align their sales and marketing teams. Why? Because all too often, these teams falsely view their jobs and goals as separate from one another. When it comes down to it, sales reps and marketers…
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Mobile, Social, Email, and More: How to Increase Conversions Across All Platforms

Conversion rate optimization (CRO) can have a huge impact on your brand—and your bottom line. It’s a big undertaking that, when done correctly, can touch all platforms. A converged approach to CRO actually optimizes the optimization process. By tweaking marketing…
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