If you’ve been tasked with writing and maintaining your company’s digital presence, you might find it difficult to constantly come up with fresh ideas to blog about. After all, being asked to write multiple articles per week, or more likely per day, would be exhausting even for Stephen King.
If you feel like you’re running out of creative fuel and can’t seem to generate fresh ideas, it might not be that you’re looking in the wrong places, but rather you’re not using these sources to their fullest potential.
To help, we’ve come up with three essential sources every marketer should be checking for fresh blog topics. Here are some ways you can use them that you may not have previously considered:
- Twitter advanced search: This social platform might seem like an obvious source for creative material, but Twitter has more to offer than a search bar that helps you locate Tweets by individual keywords. To get the most out of Twitter, you’ll want to start using advance searches. To start, search for a term like “marketing” through the upper right hand corner search bar. On your search results page, towards the top, you’ll see a drop down menu titled “More options,” and at the bottom of that list “Advanced search” in blue. By clicking Advanced search, Twitter will provide you with a form that can help narrow your searches by words, people, places, dates and even whether a tweet is positive, negative, a question or a retweet. With advance searches, marketers can truly hone in on a topic rather than having to sift through thousands of unrelated tweets.
- Google blog news: Marketers who want to leverage real world events for SEO purposes should always be checking news sites and, more importantly, using search engines to find the most shared sources. To the latter point, Google has implemented a “news” option when searching terms, keywords or phrases. However, few marketers are aware that the same method they use to search stories by the New York Times, Washington Post and BBC, can now be used to search strictly for blogs. To start, go to the Google search engine and enter a query such as “neuromarketing.” When you reach the results page, click on “News” towards the top of the webpage next to the “Web” tab. At this point, you’ll notice a tab titled “Search tools” that, when clicked, will add three new tabs, of which the most important is the “All news” drop-down menu. Click this, locate blogs, and now you can see all the blogs Google has recently crawled and indexed as per your search term. By hyper-focusing your Google searches to blogs, marketers can more effectively gain insights into what their competitors are writing and publishing.
- LinkedIn Groups: These industry-focused groups are great for helping professionals to share ideas. They are aneven better space for marketers looking to promote their blogs. However, the No. 1 thing marketers should be using (and actively joining) LinkedIn groups for is fresh blog ideas. Those who already utilize these groups know they often act as forums where professionals pose questions or look for advice. Marketers should craft blog posts based on these exact questions or requests, and then promote these posts within groups to draw even greater traffic. Remember, your brand doesn’t need to organize a focus group when you have a number of LinkedIn groups to explore.
Crafting fresh content can be challenging, but it will become frustrating when you’re struggling to even get started. Next time you hit the proverbial wall, and need help getting past it, check these three sources to get the creative juices flowing once more.