By: Carrie Majewski, Director of Content Marketing, Content Boost
If you are in my position—as someone who oversees a content marketing or creative agency division—Ibet you struggle to sleep soundly at night. You count email marketing subject lines instead of sheep. You have nightmares about a blog gone wrong. You wake up in a cold sweat over the possibility that your clients are not truly happy.
Gosh I’m getting tired just thinking about it…
But as a director-level, executive marketer, our job is to not only understand our own pain points, but to understand those of our team as well.
For instance, at the C-level, we know there are a number of concerns marketing executives have from being able to create sustainable, engaging customer relationships (34 percent of American CMOs share this concern) to staying ahead and taking advantage of digital technology trends (27 percent). But do you know how your staffers feel at the mid-management or entry-level positions? Do you have your finger on the pulse of the pain points your team members quietly grumble about in the cubicles?
You may be afraid to ask but I can confidently bet that your agency staffers are searching for better collaboration and project management tools. Let’s take a look at what secondary and primary research is telling us about the needs of our employees:
- Collaboration is Difficult: Sure your agency might have unified communications tools like Skype (News – Alert) and DropBox, but it seems we as marketers are still operating in dark holes—silos even—when it comes to marketing collaboration. For instance, instead of having one central marketing work management system (that can track every project interaction from the latest iteration to most recent creative discourse), a number of marketers still resort to email threads, Skype group chats and in-person meetings. But a big shift is coming. Best-in-class marketing agencies will increasingly turn to all-inclusive project management systems to ensure projects don’t slip through the cracks.
- Deadlines are Always Looming: I went straight to the horse’s mouth for this one with my Managing Content Producer Allison Boccamazzo reaffirming that, “No matter how organized, scheduled and punctual an agency marketer may be, a fresh deadline always seems to be around the corner.” And she’s right. The very notion of agency work—assuming you are doing well—is that there is always another project on its way. In fact, it may seem like your entire work week is a mad dash to the finish line. But deadlines can seem more attainable, and less gruesome, if you have the right technology in place to keep you on track. With a robust marketing solution, for instance, you can keep track of your upcoming tasks (with calendar reminders and alerts) and stay current on other team members’ progress.
- Good Work Gets Pushed Past: As marketers we’re always craving inspiration, and there is no better way to get creative juices flowing than to look at the stellar work you did for another client. “It’s incredibly fulfilling—not to mention inspiring—to look back on a project you completed for another client and feel proud of the work,” another member of my team, Content Producer Brooke Neuman, said. “Perhaps more importantly you can use this past project as inspiration for your next one.” But what happens if one of your employees needs that inspiration and he or she was not part of the original project? With a best-in-class marketing system that archives all your past work, you can always revisit a project down the road to inject life back into your agency.
All too often as managers we don’t know what our agency staffers need simply because we don’t ask. And I get it—you’re worried about opening up Pandora’s Box (News – Alert). You’re nervous about not being able to give them what they ask. But with a fresh year still ahead of you, give it a try.
Steal 10 minutes with each member of your team this week and ask what he or she needs to do the job better. You might be surprised what you hear!
As Director of Content Marketing for Content Boost, Carrie Majewski (née Schmelkin) is responsible for managing and fostering successful client relations, ensuring that Content Boost marketing and editorial objectives are met and advising clients on content marketing, lead generation, SEO and branding strategies. Carrie has worked with a variety of high profile clients on branding and copy creation-from Sprint to Panasonic (News – Alert) to AT&T to Emerson Network Power. Her accomplishments include increasing over a dozen companies’ Google and Bing rankings by more than 150 percent, receiving an Honorable Mention for Best Blog Entry for the 2014 Content Marketing Awards, Honorable Mention, and receiving first place for Educational Reporting in the National New England Newspaper & Press Association (NENPA) competition in 2011.